Born in Paris, Laura Vidrequin Roso was surrounded by style from day one. Known for mixing high-end designer pieces with playful, affordable finds, she quickly made her mark in the fashion world. After starting her career as a buyer in New York, and moving into merchandising shortly after - her love for bold, eclectic products and style blossomed. Laura's time spent working at brands including Moda Operandi, Net A Porter and Ralph Lauren, for example, saw her create collections, curate and style edits that inspire, and be the first to identify emerging trends.

When the pandemic hit, Laura saw an opportunity and launched Kids O'Clock, a sustainable marketplace for kids' fashion. Combining her sharp eye for trends with a desire to make fashion fun and accessible to everyone, she created a space where parents could find both luxury and everyday wear for their little ones.

With an already-loyal and growing social presence under her belt, Laura has collaborated with brands including Hermes, Loro Piana, Doen, Massimo Dutti, and J Crew, to name a few. And with press coverage in Vogue, Grazia and Harpers' Bazaar, she is an exciting, newly-established profile, known for mixing pieces in unexpected ways to craft outfits that are original, and unmistakably her own.

Now living in London with her two boys, Laura continues to juggle motherhood, entrepreneurship, and her passion for product.